Ethics and the Cost of Happiness

I had a conversation only recently with a vegetarian, in particular this vegetarian is resistant to completely giving up dairy. She understands fully that baby cows die for her choices, but has been a finicky eater for years and is in her late 60’s and feels it is too hard to change totally. She will however try plant based milks but has yet to find one that will replace dairy  on a permanent basis. She insists she is trying her hardest but is conditioned to feel milk is comforting and nourishing and makes coffee taste good.

So I asked the question: if cows milk was £10 a litre would she still drink it? And the answer was swiftly no!

So although I believe that dairy farms like the Ahimsa farm, who offer a more compassionate option for dedicated milk thieves, are doing a good thing in one respect, it would take the whole dairy industry to raise its prices drastically and for the government funding to be removed, so dairy could no longer be sold as a loss leader.

Making the  price more accurately reflect the cost of its victims seems key to ensuring widespread change, particularly in an older generation who have been brought up with free milk at school and milk puddings at home and milk tokens for their children.

Dairy is embedded in the lives of many older people who have been brought up on constant propaganda around animal agriculture.

But, as we can see if you make people suffer financially.. they will find alternative options pretty damn quickly. If we cannot convince people with logic, with compassion, with ethics, with environmental concerns about the meat or dairy industry- it would appear the final option will be when meat and dairy price tags reflect the horrific impact these industries have on the world.

Would all the so called civilised ‘animal lovers’ start eating dogs and cats and drinking donkeys milk if meat was £50 per 100g and milk was above £10 a litre? Or would they realise you can live without meat and milk and eggs? And succumb to the joy of plant based meals, full of protein, full of flavour and fibre and vitamins ? Would they learn to love nut milk lattes.. and realise all you give up, when you give up meat and dairy and eggs .. is the cruelty. Cruelty to animals, cruelty to the planet, cruelty to the future generations and also cruelty to your health.

Regardless of the cost and regardless of your age, you are neither a lion nor a baby cow. Step away from the breast milk and corpses and step into the light of vegan cheeseburgers, cupcakes and superfood salads and meals. Be bearable…Be Vegan.

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