According to a recent study by researchers from the University of Illinois, meat and dairy consumers are increasingly interested in how their food is produced and are looking evermore closely at labels in an attempt to choose products that avoid growth hormones and antibiotics, that were humanely raised in a free-range or cage-free environment, that were grass fed (or at least fed a vegetarian diet) and certified as organic.
I want nothing more than the world to stop consuming animal products today, but as a realist I know it will be a gradual process. This is the beginning of that gradual process. The vegan message grows louder by the day, news of the health benefits, the environmental damage and the horrendous cruelty associated with animal agriculture is becoming unavoidable and is beginning to get through.
And the main reason people are getting this message is because of the brave activists across the world. We have no government behind us, no official backing, even the law is on the side of the industry but we are making our voices heard in a way that can only happen when you have truth and justice on your side.
To the growing number of people attending save vigils, to those reaching out to the public via outreach in our towns and cities. To the festival organisers and attendees, the inspirational writers and speakers, the ethical clothing designers, the cooks, the chefs, the vegan cafes, restaurants and food bars. To the millions passionately spreading the message on social media, to the chalkers sharing it via our streets.
You can make a difference, you will make a difference and you are making a difference. Stand up, stand together, you will never walk this path alone. In every country, in every city town and village there are people who will stand proudly beside you.